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Kendall Jenner's new Pepsi commercial -- in which she joins a protest or rally of some sort and then hands a cop a can of soda -- is being torn to shreds online.

The commercial's faced immediate backlash since being released on Tuesday, with many labeling it "tone-deaf," a "complete disaster" or much worse. It looks like Kendall solves racial tensions between cops and protester with a can of soda.

The spot is getting dragged partly because people are confused about what it's supposedly depicting, and partly because others simply despise it.

Michael Irvin says he did NOT have any sort of sexual relations with the person accusing him of sexual assault ... telling TMZ Sports he treated the woman like family in the years before the incident.

Irvin appeared on the "TMZ Sports" TV show (airs tonight on FS1) and said he's NEVER had any sort of sexual relationship with his accuser ... including on the night in question.

"She was like my niece ... a good friend," Irvin said. "I was hurt to hear about [the allegation]."

As we previously reported, Irvin is being investigated for allegedly sexually assaulting a 27-year-old woman in his Florida hotel room on March 21. Irvin says he believes video evidence will prove his innocence.

Mel B convinced close friends and family members not to tell police she was being beaten by Stephen Belafonte because she was afraid he would think she was behind it and kill her.

Multiple sources close to Mel B tell us ... a close circle of friends and family didn't believe her when she explained away various injuries, and when they confronted her, she had trouble hiding what she now says is the truth ... that she was being viciously attacked by Belafonte.

We're told some of the people who confronted her said they were going to call the cops and report him, but she became emotional and begged them to stand down, and not just because she was in fear for her life. She believed anyone who blew the whistle on Belafonte would become his target as well.

As we reported, people who were on various TV shows with Mel B were aware of a slew of injuries she suffered and they also saw Belafonte on the set and witnessed what some called his abusive and threatening behavior. Yet, as far as we can tell -- and this is consistent with her declaration -- no one from any show ever called the cops to report alleged domestic violence.

Mel B clearly wants to move on with her life, because the very same day estranged husband Stephen Belafonte was kicked out of the family house that has been up for sale for only 2 weeks, she lowered the price by a million bucks.

The Hollywood Hills home was put on the market March 22 for $8.995 mil. On Monday, just after a judge ordered Stephen to leave, the asking price went down to $7.995 mil.

Our sources say Mel B might not even live there while the house is up for sale, because it has a lot of bad memories.

Hunter and Kathleen Biden's push to keep their divorce battle out of the public eye has been shot down by the judge ... TMZ has learned.

According to docs obtained by TMZ, Joe Biden's son and daughter-in-law claim they and their kids are public figures, and if details of their divorce get out ... it could be "damaging and embarrassing" to the family. Hence the request to seal the case.

The court called B.S., saying if the estranged couple wanted to keep it on the DL, they shouldn't have included the sordid allegations in the initial divorce petition, which was filed publicly. The judge says in docs, "Sealing those documents now will not erase any embarrassment the parties or their children may have already experienced."

You'll recall ... each accused the other of cheating, and she said Hunter blew all their money.

Floyd Mayweather will still be welcome at his daughter's cheerleading events -- despite the showdown with officials over the weekend ... TMZ Sports has learned.

Hillary Clinton's nephew -- who made waves last summer with some amateur hot shots -- is now a signed male model ... TMZ has learned.

Tyler Clinton inked a deal with big-time modeling agency IMG, and even moved to NYC for the new gig. He's got a portfolio with them and everything.

He's currently got 20 pics on his IMG catalog, most of which were shot by male fashion photographer Brian Jamie.

Tyler, the son of Bill Clinton's brother Roger, made a splash last summer with his pics.

Some stats ... 5'11", 30 inch waist, 10 1/2 shoe, blue/green eyes ... and 38 regular suit.

Mel B has detailed horrific abuse she allegedly suffered over a period of years at the hands of her estranged husband, Stephen Belafonte.

Shia LaBeouf won't be dividing anyone in the U.K. 'cause almost everyone over there agrees ... they're just not that into his new movie.

Shia's indie flick, "Man Down," squeaked out 1 ticket sale at a theater in Burnley, England ... according to comScore. That's a weekend haul of £7 ... or $8.70 for the debut weekend.

We'd say word of mouth might boost week 2 sales, but the movie also scored 15% on Rotten Tomatoes.

On a positive note ... "Man Down" reportedly made $454,490 in its first month of a limited run in U.S. theaters. In the film, Shia plays a war vet suffering from PTSD after his tour in Afghanistan.

Mama June's size 4 jeans -- she claims -- were already falling off her slimmed-down frame Monday in Midtown NYC.

June says she's lost about 300 lbs and undergone several painful plastic surgeries ... and in this video it looks like just walking is causing her pain. Unclear if her foot issues are related to the surgeries -- she was only rocking inch-high sandals.

But yeah, she's gonna need new jeans if this keeps up ... or is it down?

Chuck Norris is such a badass, he gets made into a Texan for killin' it as one on TV ... no joke.

The Texas State Senate named Chuck an honorary Texan Tuesday at their State Capitol, where senators presented the actor with a gavel along with his new title.

Chuck's originally from Oklahoma, but has lived in Texas before. And as you know, he played a Texan on "Walker, Texas Ranger" for about 8 years.

The legend grows.

Lisa Marie Presley's estranged husband arranged for paparazzi to make him look like a doting dad ... so claim people connected to Lisa Marie.

Michael Lockwood was photographed at a flea market Sunday with their twin girls. Sources connected with Lisa Marie tell us Lisa Marie is convinced this was a setup ... that paparazzi didn't just happen to find him. She believes he called them to make it appear he's an involved dad ... something she believes is fiction.

The kids are currently living with their grandma, Priscilla Presley, while the Dept. of Children and Family Services investigates allegations Michael had inappropriate pictures on his computer. Lisa Marie was struggling with substance abuse issues so Priscilla is now the day-to-day guardian.

Lisa Marie filed for divorce last June and asked for sole legal and physical custody. Michael responded by saying he wanted joint custody. For now, he gets monitored visits.

We reached out to Michael's lawyer ... so far, no word back.

Mel B says she has been the victim of horrific brutality at the hands of husband Stephen Belafonte for nearly a decade, and lots of people around her saw her injuries but it appears most of them bought her stories that made no sense.

TMZ broke the story, Mel B got a restraining order Monday against Belafonte, claiming he beat her, choked her and threw her to the ground on multiple occasions. According to the documents, after an alleged beating in 2012 over Belafonte's jealousy of Usher, producers of 'X Factor' (Australia) noticed swelling on her face and asked for a physician. She claimed it was an allergic reaction to shellfish and according to the document, the doctor on set bought her story.

She was also forced to miss a filming of 'X Factor' (UK) in late 2014 because her injuries were so bad they could not be covered by theatrical makeup. When she finally returned, she still had visible facial and body wounds yet no one sounded the alarm.

Around the same time, things got so bad, Mel B tried to take her own life by swallowing an entire bottle of Aspirin. She had a change of heart, tried calling 999, but she says Belafonte prevented her from doing so. At some point she says her friend, Randy, came over but Belafonte forced him to leave. Randy called an ambulance but Belafonte turned it away. Authorities were not alerted.

The next day, her driver showed up to take her to work and saw such extensive injuries he took her to the hospital, where she spent 2 days with security standing guard outside her room to keep Belafonte away. Yet authorities again were not alerted.

She returned again to 'X Factor' (UK) with visible facial and body wounds, which producers attempted to cover up. Again, authorities not called.

When she was back in L.A. she told 'X Factor' "employers" she had attempted suicide to escape from the abuse at the hands of Belafonte. She says they offered assistance to get her away from Belafonte, but it appears authorities were not contacted and she went back to living with him.

Mel B says throughout the years, Belafonte would harass and intimidate her agents, producers and co-stars, and they complained to her he was "abusive and demanding," and he was adversely affecting her business ... but again, it appears authorities were not contacted.

Belafonte tells TMZ he questions the motives of her accusations.

Bella Hadid's got champagne problems ... as in, someone get this woman a refill.

Bella and a few friends showed off their rocking bikini bods while sipping mimosas and enjoying a sunny day in Cabo San Lucas on Monday.

Tanning + cocktails + ciggies = perfect day in Mexico for Bella.

Drake just wrapped his latest tour and hooked himself up with a sweet little souvenir ... for $120,000.

Sources close to the rapper tell TMZ famed jeweler Ben Baller hand-delivered the pricey new OVO logo chain to Drake Monday night in L.A. and as you can see ... he was into it.

We're told the owl piece is made of solid gold and has 40 carats of ice blue, canary and white VVS diamonds. Plus, some pink sapphires sprinkled in 'cause ... why the hell not?

IF & Co. Jewelers designed the ballin' chain and pendant.

#BoyMeetsIce

Jen Selter's Mexican vacation hot streak continues!

The hot-bodied model took her famous ass for a swim in the Caribbean Sea ... and it was muy bueno!!!

No sign of James Maslow this time around. We're told they're not dating ... they just met at a Maxim event and hung out with friends.