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Jordon Hudson appears to be leaning into the "gold digger" claims ... 'cause Bill Belichick's girlfriend's company -- which is managed by the 24-year-old -- just filed to trademark the term.

Records show the application was filed by TCE Rights Management LLC on Aug. 25 -- and as trademark attorney Josh Gerben first noted, it is with the intention to use it for jewelry and trinkets.

The same company also filed for several trademarks earlier this year ... including phrases like All-Belichick Team, Chapel Bill, The Belichick Way, Dynasty (Bill's Version) and more.

Jennifer Lopez may be hustlin' to stay queen of every stage and screen ... but her former costar Luis Guzmán just yanked the tiara right off her head.

The "Wednesday" star -- who plays Gomez Addams on the Netflix hit -- was quizzed by costar Emma Myers on his takes about past colleagues ... and after showering Catherine Zeta-Jones and Adam Sandler with love, he hit J Lo with a limp shrug and a flat "OK."'

Luis' "meh"-level response sent shockwaves across the table ... even Jenna Ortega and Joy Sunday were wide-eyed, giggling as the awkwardness hung in the air.

Taylor Swift and Travis Kelce's engagement news was so massive yesterday, they literally broke the internet ... or at least crashed Instagram for some users for a short time.

A Meta spokesperson tells TMZ ... IG was so overwhelmed with users yesterday reacting to the engagement post, some users -- not all -- were unable to access the app. So yeah, they freaking broke it. But, we're told the issue was resolved quickly and all is running smoothly now.

We also hear ... Taylor's engagement post got the record for most reposts on Instagram by hitting more than 2M reposts in less than 24 hours!

TikTok star Natasha Allen has died following a lengthy battle with cancer ... an announcement on her social media accounts confirmed.

Word of the internet star's death broke Friday, when a photo of Natasha, who was known for documenting her battle with stage 4 synovial sarcoma -- an aggressive soft tissue cancer -- was uploaded alongside a tribute.

According to the upload, Natasha died on Friday, and the post honored the TikToker as a "beautiful soul full of love, kindness, and joy."

Brooke Hogan confirmed with her own eyes her dad has NOT been cremated ... she paid homage to Hulk Hogan at a funeral home in Florida Tuesday where she sat by his body.

Sources with direct knowledge tell TMZ ... Brooke was not convinced her dad's body was still intact after Hulk's widow, Sky, said he would be cremated. Brooke visited the funeral home because she wanted to see if an autopsy has or would be performed on Hulk.

Brooke has had lots of questions about the circumstances surrounding Hulk's death ... specifically, whether opioids may have been a factor or whether there might have been foul play.

She went on Bubba the Love Sponge's radio show Wednesday morning to discuss the case. Bubba was a little ticked off TMZ broke the story about Brooke visiting the funeral home. Brooke also told Bubba that Hulk was still wearing his famous bandana.

While Taylor Swift was getting rings, Kayla Nicole was closing her Apple Watch ones ... hitting the gym hard after the world's biggest pop star revealed she had gotten engaged to Travis Kelce.

Kayla -- who dated the Kansas City Chiefs star for roughly five years before he moved on with Swift -- was seen grinding in the weight room just hours after her former man revealed to the world he's slated to wed his famous GF.

Kayla got in some thrusters, some bent-over rows, a few lat pulldowns and some core work ... clearly looking to sweat off the day's biggest news.

Jason Kelce celebrated his little brother's engagement to Taylor Swift in the most Jason Kelce way possible -- by screaming and dropping a big ol' F-bomb!!!

The Philadelphia Eagles legend took to the "New Heights" Instagram page just before Wednesday's episode dropped to celebrate Travis' big day ... and he didn't hold back.

He at first explained to his fans that the latest episode of the brothers' show wouldn't touch on the engagement because they filmed it on Monday ... Travis' only day off from the Kansas City Chiefs this week.

If Harry Styles wasn't a fan of Zoë Kravitz's "watermelon sugar" before, he will be now ... the actress just put her fit body on display in a striking 2-piece ensemble.

Check it out ... ZK hit the red carpet for the NYC premiere of her new movie, "Caught Stealing," where she rocked an itty-bitty black crop top and a low-rise matching skirt ... leaving little to the imagination.

Zoë rounded out her look with a pair of black stilettos and by keeping her gorgeous long locks down. A 10/10 look, if you ask us!!!

The man involved in a violent parking lot dispute with Jaylen Brown's father, Marselles, faces a long and challenging road to recovery ... this according to his team, which stated this week the incident has "changed his life."

The Las Vegas youth football organization shared an update on Tuesday ... almost a week after the former boxer was arrested for allegedly stabbing coach Cross Tupuola at All American Park.

"Cross Tupuola, our beloved brother, uncle, football coach, and proud father. Recently suffered a horrific tragedy that changed his life for him and his family in an instant," the team said on Instagram.

While Diddy's sitting in jail awaiting sentencing in his federal criminal case ... he can celebrate a win in a civil lawsuit filed by a guy who claimed the mogul drugged him and sexually assaulted him in a nightclub.

The lawsuit was filed back in February, and the plaintiff said he was an up-and-coming 23-year-old artist in 2015 when he scored a gig at an L.A. nightclub ... where Diddy was in attendance.

The alleged details sound like several other Diddy lawsuits -- the John Doe plaintiff claimed he'd been given a drink, fell unconscious and woke up to Diddy having "unwanted sexual contact" with him. In the lawsuit, filed by attorney Tony Buzbee, Doe also claimed Diddy threatened his future career if he resisted.

Charlie Kirk is dishing advice to Taylor Swift on the heels of her engagement to Travis Kelce ... urging her to "submit to your husband."

The MAGA influencer unloaded on the couple's engagement during his podcast Tuesday ... hoping their marriage will make them both more conservative.

He says part of the reason Taylor is an "annoying liberal" is due to her not being married or having children.

Taylor Swift and Travis Kelce are continuing to feel the love from their celebrity peers ... with both Gracie Abrams and Lil Wayne separately taking moments to congratulate the couple onstage.

Hours after Taylor and Travis shared with the world that they're now engaged, Gracie -- who opened for T Swift on her global "Eras" tour -- took the stage in Mexico City and encouraged her fans to shout "Congratulations" to the happy pair.

After getting an enthusiastic response from the crowd, Gracie noted it felt like Taylor was with them in spirit ... and urged concert attendees to sing out Taylor's part in their hit song, "Us."

Drake got an unwanted visitor at his NYC store Tuesday -- and it wasn't Kendrick Lamar -- but rather a hammer-wielding lunatic who smashed windows and tried to set the place on fire, according to police.

The madness kicked off Tuesday at the rapper's October's Very Own clothing store in Manhattan ... and most of it was captured on video shot by stunned witnesses.

Check it out ... the clip is shot from outside the store through the glass windows, where a woman appears to be throwing items inside the store to the ground and smashing up the windows from inside.

Travis Kelce has a new partner after announcing his engagement to Taylor Swift -- he's joined forces with American Eagle for a collaboration ... but instead of working with Sydney Sweeney, he got a bunch of athletes to pose for the product!!

The Kansas City Chiefs superstar revealed his AE x TK limited edition clothing collab via his Tru Kolors brand ... and as it turns out, they've been working together behind the scenes for more than a year.

35-year-old Kelce is the creative director for the whole thing ... meaning his fingerprints are all over the project.

Cardi B is telling her side of the story in a civil trial with a former security guard ... and she says she called the woman a bitch for recording her in a doctor's office.

The "Bodak Yellow" rapper took the stand Tuesday and testified she was walking through a Beverly Hills obstetrician's office while 4 months pregnant in 2018 when a security guard at the building, Emani Ellis, started following her and recording on a smartphone.

Cardi says she confronted the woman and they got in each other's faces in the hallway and called each other all sorts of nasty names ... including "bitch."

Taylor Swift and Travis Kelce’s engagement blew up so hard, Taco Bell’s now cashing in on the love strategy like it’s their secret sauce ... serving up a new mystery collab for maximum bite.

Forget your usual Taco Bell run ... it was Taco Bell Canada that just went full celebrity gossip, posting Tuesday, "breaking news: your taco place and your chicken place are getting married!"

Of course, Taco Bell went full Swift, riffing on her "English teacher meets gym coach" engagement vibe ... and they even flexed a close-up of fried chicken to announce their collab, dropping next month.